Tuesday, May 08, 2007

TRIAL: WARC - World Advertising Research Center

We have a trial of WARC.com until 8th June 2007.

WARC.com is a source of intelligence for the marketing, advertising, media and research communities, drawn from more than 40 international sources, including WARC’s own publications such as Admap as well those of its partners, which include The Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more.

WARC.com contains over 45,000 articles, case studies, research papers, news reports and summaries, augmented with best practice papers, practical guides and statistical data.

To access this trial go to WARC and login with the trial username and password.

After trying WARC.com, please leave a comment.

7 comments:

Anonymous said...

This is very useful for my advertising research. It would be helpful to have permanent access to the resource.

Anonymous said...

I really would like to see this resource permanently available. It is very useful for all Marketing staff and students.

Anonymous said...

Just a quick word to say how wonderful WARC is. I have always wanted to have access to this resource. We had it when I worked in Sheffield and I loved it, and was sad to lose it when I moved to Liverpool. It is exactly the kind of practitioner-focused research tool that we need to complement our other academic fulltext research tools. I hope we can afford to subscribe to it.

Anonymous said...

To a novice from a developing country it appears to be a 'wonderful' resource. Perhaps it is the lack of exposure to similar products that this one is looking impressive. The only benchmark that I know of in this category is American Marketing Association and this one stacks up well.

Anonymous said...

There is a wealth of papers and research available through WARC covering all such issues on marketing and consumer behaviour that I beleive can really add to the resources available. I am sure there are other modules too which I have not undertaken where this resource would be extremely useful. I would love to see this as an online resource for the MBA.

Anonymous said...

This site is a very good source for relevant information. The website is easy to navigate, and searches are a breeze. Having used it in the past I do recommend that it continue to be available.

Anonymous said...

A very useful site with lots of interestting papers and articles. No doubt it will be very useful and invaluable to students in their research work.